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How to Convert Better Through Instagram Marketing



How to Convert Better Through Instagram Marketing

How to Convert Better Through Instagram Marketing

Instagram Marketing

Instagram Marketing is one of the most effective and most talked about social media strategies on the internet. The main reason for this is that it can really enhance the visibility of your brand, website, or product/service, to a greater extent than what traditional forms of marketing might be able to accomplish. Below are a few different benefits of the popularity of Instagram:


* Instagram Marketing – users on Instagram are attracted to user-generated content, as opposed to the often impersonal and often sales-oriented content of many websites. For example, one popular post on Instagram marketing features an image of a dog that can be customized with text. Another option allows users to upload short video clips, music, and photos, and share them amongst their friends. By allowing your user base to upload their own content, you become the first voice in the conversation. This creates interest in your brand and product/service and can increase your overall visibility online.


* Product/Service Recognition – Instagram allows users to “tag” pictures of products and services they would like to promote, or even purchase. Users can also browse the tagged image using a collapsible menu. This allows users to become active participants in the promotion of their brand, as they browse through images and videos and find the ones that best represent them. The use of tagging in Instagram marketing channels has a tendency to drive traffic to your website. People are drawn to photos posted by other users and will likely notice what is unique about your page. They may also visit your company’s Facebook page and tag their feed (if they have one) there, which can potentially drive an increase in traffic and brand recognition.


* Branding and Sales – as previously mentioned, many people on Instagram are attracted to user-generated content and are more likely to be interested in what you have to say or offer than someone looking at a picture or video. For this reason, Instagram marketing can be a direct sales opportunity. Users can post a link directly to their Instagram page, so if they are interested, they will see your promotional video. They can “like” your page, and share it with their friends, who can then share it with their own followers. The number of shares and the fact that these pages are visible to everyone will bring in plenty of brand awareness and sales, to your business.


* Engagement – the social media world is all about engagement. Instagram has clearly stated that it is not a place for sales, but rather a place for consumers and fans to engage in visual content. This is evident by a large number of engagement strategies related to various products, and services featured on Instagram. From quizzes and polls to contests and promotions, Instagram is a haven for brands to use for promoting engagement. Engagement is key to any marketing strategy, and if you cannot engage your audience, then your efforts will go largely unnoticed.


As you can see, there are many ways in which you can capitalize on the visual content provided on Instagram. If you understand how you can successfully market your Instagram photos, you will see that there are countless marketing channels that can be used for these purposes. You just need to understand what Instagram photos are, and how you can use them to market your brand and products. With this information, you can start to see results in no time at all.

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